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Conill Senior Digital Strategist (Freelance) in El Segundo, California

SR. DIGITAL STRATEGIST (FREELANCE):

Summary:

We are seeking a Sr. Digital Strategist Freelancer to join Conill?s team. The primary function of this role is the research, procurement, integration, and execution of new digital strategies for our existing clients. This Sr. Digital Strategist has a passion for research and is capable of thinking both tactically and strategically. The role will work closely with the Creative, UX, and Dev teams to innovate on and optimize clients? performance-based advertising and owned properties in the digital space.

This role requires a Digital Strategist that is proficient in various research methodologies and understands UX and web design (but this is not a traditional UX/web design role). This freelance role will report to the Director of Content Strategy.

Responsibilities:

? Develop strategies that take into consideration the brand objectives, target audiences, market segmentation, budget and KPIs across digital media.

? Apply knowledge of research to develop strategies designed to engage target audiences, drive general awareness, impact growth and generate sales on applicable platforms.

? Create audience and market segmentations highlighting specific demographic and psychographic insights that justify our proposed tactics.

? Collaborate with creatives (designers, copywriters, animators, art directors), UX architects, analytics teams, and marketing leadership to drive forward-thinking products and innovation.

? Maintain an exceptional standard of collaboration and communication, reporting on the progress of strategic developments throughout each project.

? Push Conill to continuously innovate and create best-in-class digital work.

Qualifications:

? 5+ years as a Digital Strategist (agency or in-house).

? Must have experience strategically informing web design.

? Must have experience strategically informing UX/UI design.

? Must be a critical thinker and be able to defend strategic thinking with data.

? Must have experience overseeing/managing other strategists.

? Must have a proactive and entrepreneurial spirit: finds time to identify new opportunities and bring them to life.

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