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Lull Marketing Manager Lifetime Value (LTV) in Goleta, California

Lull is looking for a dynamic Marketing Manager Lifetime Value (LTV) who will have a direct impact on the success of our business. If you are looking to join a kick-ass team who gets things done, then we would love to meet you. *We prefer candidates local to the Santa Barbara or Los Angeles area.

Summary:

The Marketing Manager Lifetime Value (LTV) will be responsible for managing customer retention, building brand awareness, and engaging our target audience to increase the lifetime value of our customers. As a Marketing Manager, you are a natural leader and team player, highly creative with a data-driven mindset.

Responsibilities:

  • Our customers love Lull which is evidenced by our over 17,000 5-star reviews. Your job will be to create and execute a strategy that improves and measures the lifetime value of Lull customers.

  • Create content that drives conversions, continues to build brand awareness, and increase the lifetime value of our customers.

  • Create engaging and amazing websites, email campaigns, and landing pages to compel our customers to buy additional Lull products.

  • Develop and maintain a promotional calendar for selling into our customer base that includes seasonal and event-based campaigns.

  • Collaborate with teammates to identify and engage with outside influencers and tastemakers to ensure content is relevant, educational, and compelling.

  • Research referral programs, possibly re-launch our ambassador program, and manage the day-to-day activities of this program.

  • Generate creative concepts that push boundaries and show initiatives when evangelizing our products.

  • Manage new product launches form concept to market.

Requirements:

  • Bachelor?s Degree in the Liberal Arts field or 3+ years of equivalent experience.

  • Desired experience in e-commerce, retail, or technology organization.

  • Strong communication skills with a deep understanding of the importance of storytelling.

  • Experience producing conversion driving digital content.

  • Strong project management and organizational skills as well as a strategic mindset.

  • Team player with the confidence to take the lead to ensure objectives are achieved.

  • Confidence to think out of the box and experiment with new ideas or projects.

  • Takes complete ownership of assigned tasks and projects.

Reasons to Love Lull:

  • Healthy work life balance ? Our people are highly engaged and passionate about their work. We highly value work/life; we live in paradise.

  • We promote professional development through in-house training, conferences, online courses, and hands-on experience.

  • Incredible Team ? We surround ourselves with talented, professional and friendly team members.

  • Generous vacation ? We love our work, but we recognize that it is just as important to get away and we encourage you to take the time you need.

  • Benefits ? We have generous benefits.

  • A team dedicated to serving their community.

  • A free mattress after 90 days - you?ll love it.

Our Values:

  • Our customers are the priority

  • Data drives our decisions

  • We are results focused

  • We strive for constant improvement

  • We communicate openly and honestly

  • We practice humility

  • Everyone adds value

  • We assume ownership and accountability

  • We work to live

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