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Lull Marketing Manager Lifetime Value (LTV) in Goleta, California

Lull is looking for a dynamic Marketing Manager Lifetime Value (LTV) who will have a direct impact on the success of our business. If you are looking to join a kick-ass team who gets things done, then we would love to meet you. *We prefer candidates local to the Santa Barbara or Los Angeles area.


The Marketing Manager Lifetime Value (LTV) will be responsible for managing customer retention, building brand awareness, and engaging our target audience to increase the lifetime value of our customers. As a Marketing Manager, you are a natural leader and team player, highly creative with a data-driven mindset.


  • Our customers love Lull which is evidenced by our over 17,000 5-star reviews. Your job will be to create and execute a strategy that improves and measures the lifetime value of Lull customers.

  • Create content that drives conversions, continues to build brand awareness, and increase the lifetime value of our customers.

  • Create engaging and amazing websites, email campaigns, and landing pages to compel our customers to buy additional Lull products.

  • Develop and maintain a promotional calendar for selling into our customer base that includes seasonal and event-based campaigns.

  • Collaborate with teammates to identify and engage with outside influencers and tastemakers to ensure content is relevant, educational, and compelling.

  • Research referral programs, possibly re-launch our ambassador program, and manage the day-to-day activities of this program.

  • Generate creative concepts that push boundaries and show initiatives when evangelizing our products.

  • Manage new product launches form concept to market.


  • Bachelor?s Degree in the Liberal Arts field or 3+ years of equivalent experience.

  • Desired experience in e-commerce, retail, or technology organization.

  • Strong communication skills with a deep understanding of the importance of storytelling.

  • Experience producing conversion driving digital content.

  • Strong project management and organizational skills as well as a strategic mindset.

  • Team player with the confidence to take the lead to ensure objectives are achieved.

  • Confidence to think out of the box and experiment with new ideas or projects.

  • Takes complete ownership of assigned tasks and projects.

Reasons to Love Lull:

  • Healthy work life balance ? Our people are highly engaged and passionate about their work. We highly value work/life; we live in paradise.

  • We promote professional development through in-house training, conferences, online courses, and hands-on experience.

  • Incredible Team ? We surround ourselves with talented, professional and friendly team members.

  • Generous vacation ? We love our work, but we recognize that it is just as important to get away and we encourage you to take the time you need.

  • Benefits ? We have generous benefits.

  • A team dedicated to serving their community.

  • A free mattress after 90 days - you?ll love it.

Our Values:

  • Our customers are the priority

  • Data drives our decisions

  • We are results focused

  • We strive for constant improvement

  • We communicate openly and honestly

  • We practice humility

  • Everyone adds value

  • We assume ownership and accountability

  • We work to live