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HopSkipDrive Acquisition & Marketing Operations Manager in Los Angeles, California

Who we are

HopSkipDrive?s mission is to create opportunity for all through mobility.

Our safe, innovative youth transportation solution is used by schools, government agencies and busy families to get kids where they need to go.

We?re a company with heart

Our partnerships with agencies, nonprofits and schools ensure educational access for some of our most vulnerable populations, including youth in foster care, youth experiencing homelessness, and youth with special needs.

We understand that transportation can mean the difference between struggle and success, and our solution helps kids reach their full potential by arranging safe, dependable transportation.

We?re an awesome place to work

Our company culture has been well-recognized ? HopSkipDrive has been named to Best Places to Work lists from Built in LA, Comparably, Inc. and the Los Angeles Business Journal. Comparably also named us to the Best Company for Professional Development, Best CEO and Best CEOs for Women lists.

We?re growing rapidly

Founded by three moms as a technology solution to their own transportation challenges, we?ve grown from serving the L.A. market to serving eight states and 15 markets across the country. We continue to expand at a rapid pace, making the Inc. 5000 and Deloitte Fast-Growing Technology lists.

Backed by top-tier venture capital firms, HopSkipDrive has raised $45M in funding to date and shares investors with well-known brands like Airbnb, Pinterest and Ring.

Who you are

You are looking for a challenging and rewarding experience. You are inspired by our vision and the opportunity to define a new category in an incredibly fast-growing market. You are excited to learn, grow and collaborate so we can achieve our mission of creating opportunity for all through mobility.

At HopSkipDrive, we know that challenges require different approaches, unique perspectives and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

The Acquisition and Marketing Operations Manager will be responsible for managing the team?s acquisition marketing efforts and the marketing tech stack. You are an expert at Pardot, Salesforce, Google AdWords, Google Analytics, Tableau, WordPress and various advertising platforms. You can figure anything out, even if you haven?t done it before.

What we?re looking for

Primary responsibilities of the Acquisition & Marketing Operations Manager include:

  • Own and manage all SEM, Display, and paid social efforts, including agency relationships

  • Use Google Analytics and Tableau to build reports and provide insights to the marketing team

  • Expert level Google AdWords, Facebook advertising, AdRoll, Twitter advertising, Pinterest Advertising, and Google Analytics

  • Source OOH, Radio, TV advertising and evaluate RFPs

  • Develop and execute the acquisition and retention automated lifecycle journey across all channels in a way that creates a seamless omni-channel journey

  • Work with the teams across all channels to execute strategy on testing to inform effectiveness of all communication

  • Ability to sift through large amounts of data to identify and prioritize most impactful growth and optimization opportunities

  • Able to discover insights experience revealing powerful and actionable information about your target audience and the ability to tap into those insights to build compelling campaigns and programs

  • Manage large advertising budgets and deliver to new user growth expectations

  • Work directly with creative team to inform from the beginning of each new concept how best to supply assets and how to iterate these assets into optimal solutions

  • Maintain data accuracy for Marketing and Marketplace team weekly reporting

  • Research and execute niche advertising opportunities at the community level

Qualifications:

  • Expert level Google AdWords, Facebook advertising, AdRoll, Twitter advertising, Pinterest Advertising, and Google Analytics

  • Expert level marketing automation tools (such as Pardot), email marketing, SMS, and push (Iterable), and SFDC

  • Strong knowledge of WordPress

  • Competency with code editing

  • Undergraduate degree from an accredited college or university

  • 3+ years experience in acquisition and marketing operations working in a dynamic, fast-paced environment

  • Impeccable organizational and project management skills

  • Personality profile to fit into a high-growth, entrepreneurial culture that requires teamwork with various teams

  • Excellent communication skills, both verbal and written

What you will get

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market compensation, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is also proud to operate as a drug-free workplace.

Equal Opportunity Employer

HopSkipDrive is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class.

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