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Wells Fargo Influencer Marketing Lead -- Digital Marketing Consultant 4 in Los Angeles, California

Job Description

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as 'Personal Cell' or 'Cellular' in the contact information of your application.

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Public Affairs builds trust, brand reputation, and positive business results for Wells Fargo. We enhance the company's societal impact and sustainability, execute strategic communications and brand management, and advocate for Wells Fargo's business priorities.

  • Communications & Brand Management delivers strategic internal, external, and executive communications for Wells Fargo and is responsible for driving the company's brand strategy. The team provides world-class counsel to accelerate the business and deliver relevant content to build trust, drive stakeholder perception, and protect and enhance the company's reputation.

  • Government Relations & Public Policy (GRPP) leads the company's engagement with policy makers and leaders at the federal, state, and local levels on public policy and regulatory matters that affect our ability to conduct business and serve customers. The team includes six areas of practice — Federal Government Relations, State and Local Government Relations, Regulatory Relations, Public Policy, Political Programs, and External Relations — and is supported by the GRPP Compliance and Operations team.

  • Social Impact & Sustainability leads the development of strategic initiatives and corporate commitments to drive positive, innovative social impact and sustainability, manage critical environmental and social issues, and enhance Wells Fargo's reputation as a leader in Environmental, Social and Governance (ESG) performance. This team is responsible for the Wells Fargo Foundation, community relations, impact investing, and integrating sustainability, human rights, social justice, and equity considerations throughout the company.

  • Strategy & Transformation leads strategy, operating model, and cross-functional initiatives for Public Affairs. The team drives transformation, risk management, operational excellence, and efficiency, while measuring progress against our strategy, focusing resources, and defining success measures.


  • Help build and establish the Paid Influencer Center of Excellence (COE) in conjunction with long-term marketing and operational strategies for the enterprise.

  • Develop, evaluate and onboard a set of centralized technology platforms, agencies, tools, processes and policies that are consistent to manage risks

  • Provide leadership on best practices, current cultural trends, innovation and training for impactful influencer marketing

  • Create rules, brand-safety guidelines, set goals and monitor progress of COE

  • Maintain a database of paid influencer campaigns and influencer relationships

  • Build, maintain and relay key events and information to stakeholders including Marketing, Corporate Communications, Legal, Compliance, Finance and Diversity, Equity & Inclusion teams


  • Serve as main contact to consult and advise on defining impactful influencer strategies across lines of businesses based on campaign goals

  • Lead campaign planning and execution including crafting briefs, developing messaging, identifying the right influencer targets, optimization, and measurement.

Required Qualifications

  • 6+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms (i.e mobile or social media) demonstrated through work or military experience

Desired Qualifications

  • Strong presentation skills

  • Excellent verbal, written, and interpersonal communication skills

  • Ability to negotiate, influence, and collaborate to build successful relationships

  • Financial services industry experience

Other Desired Qualifications

  • Proven track record in influencer outreach campaign strategies across multiple social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, Snap, YouTube.

  • Experienced identifying, sourcing and vetting relevant influencers, including negotiating for fair rates and initiating RFPs (request for proposal)

  • Expertise in working with influencer marketing platforms and agencies

  • Ability to grasp future trends in digital, social and influencer marketing

Job Expectations

  • Ability to travel up to 10% of the time

Street Address

CA-SF-Financial District: 550 California St - San Francisco, CA

NC-Charlotte: 301 S Tryon St - Charlotte, NC

MN-Minneapolis: 600 S 4th St - Minneapolis, MN

MO-Saint Louis: 1 N Jefferson Ave - Saint Louis, MO

AZ-PHX-Northwest Phoenix: 11601 N Black Canyon Hwy - Phoenix, AZ

TX-DAL-North Dallas: 14241 Dallas Parkway - Dallas, TX

NY-New York: 150 E 42nd St - New York, NY

CA-LA-Downtown Los Angeles: 333 S Grand Avenue - Los Angeles, CA

DC-Washington: 1750 H St Nw - Washington, DC


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Benefits Summary


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Company: Wells Fargo

Req Number: 5576703-7

Updated: 2021-05-09 02:50:58.838 UTC

Location: Los Angeles,CA