State of California Veterans Jobs

ca-edd Logo
Mobile ca-edd Logo

Job Information

HopSkipDrive Sr. Manager Lifecycle Marketing in Los Angeles, California

Who we are

HopSkipDrive?s mission is to create opportunity for all through mobility.

Our safe, innovative youth transportation solution is used by schools, government agencies and busy families to get kids where they need to go.

We?re a company with heart

Our partnerships with agencies, nonprofits and schools ensure educational access for some of our most vulnerable populations, including youth in foster care, youth experiencing homelessness, and youth with special needs.

We understand that transportation can mean the difference between struggle and success, and our solution helps kids reach their full potential by arranging safe, dependable transportation.

We?re an awesome place to work

Our company culture has been well-recognized ? HopSkipDrive has been named to Best Places to Work lists from Built in LA, Comparably, Inc. and the Los Angeles Business Journal. Comparably also named us to the Best Company for Professional Development, Best CEO and Best CEOs for Women lists.

We?re growing rapidly

Founded by three moms as a technology solution to their own transportation challenges, we?ve grown from serving the L.A. market to serving eight states and 15 markets across the country. We continue to expand at a rapid pace, making the Inc. 5000 and Deloitte Fast-Growing Technology lists.

Backed by top-tier venture capital firms, HopSkipDrive has raised $45M in funding to date and shares investors with well-known brands like Airbnb, Pinterest and Ring.

Who you are

You are looking for a challenging and rewarding experience. You are inspired by our vision and the opportunity to define a new category in an incredibly fast-growing market. You are excited to learn, grow and collaborate so we can achieve our mission of creating opportunity for all through mobility.

At HopSkipDrive, we know that challenges require different approaches, unique perspectives and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

The Sr. Lifecycle Marketing Manager will be an integral member of the Marketing team. This person will own all aspects of HopSkipDrives lifecycle marketing initiatives. This role will require working cross functionality with the Product and Marketplace teams to strategize, execute and analyze lifecycle marketing initiatives and will require strong Iterable product knowledge.

The Sr. Lifecycle Marketing Manager will also be responsible for managing the team?s acquisition marketing efforts. This person also understands how to use Pardot, Salesforce, Google AdWords, Google Analytics, Tableau and Facebook Ads. The ability to multitask, be highly organized and prioritize in a fast paced environment will be essential to success in this role.

What we?re looking for

Primary responsibilities of the Sr. Manager Lifecycle & Marketing Operations include:

? Own and execute all communication campaigns deployed to our HopSkipDrive community audiences, including CareDriver, Consumer and Enterprise

? Support Marketing, Product and Marketplace teams by building, testing, executing and monitoring of lifecycle marketing initiatives

? Analyze and strategize on current lifecycle marketing engagements to optimize communications and their effectiveness

? Own and manage all SEM and paid social efforts, including agency relationships

? Use Google Analytics and Tableau to build reports and provide insights to the marketing team

? Troubleshoot and serve as lead for Pardot and Iterable

? Maintain accuracy of communication tracker for Iterable


? Undergraduate degree from an accredited college or university

? 5 or more years experience in lifecycle marketing working in a dynamic, fast-paced environment

? Impeccable organizational and project management skills

? Relentless attention to detail and reflexive problem-solving mindset

? Excellent communication skills, both verbal and written

? Experience with marketing tools such as Iterable, Pardot and Salesforce preferred

What you will get

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market compensation, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is also proud to operate as a drug-free workplace.

Equal Opportunity Employer

HopSkipDrive is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class.