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Intuit Director Marketing, Mint in San Diego, California


Intuit’s Consumer Group team is looking for a Marketing Leader to serve as the Director of Marketing for Mint, the #1 personal finance app. Our Consumer Group is focused on delivering Financial Freedom for All Consumers leveraging our financial line of products including TurboTax, TurboTax Live, and Mint. This executive leader will be responsible for marketing strategy and planning for Mint, as well as partnering with the leadership team on business strategy, customer insights, product concepting and execution, and working across all functions to deliver amazing products for 5+ million consumers. Reporting directly to the General Manager & SVP of Mint.

You thrive in leading and mentoring a team of talented marketers. Partnering with the Consumer Group Leadership team to grow employees’ careers, delight customers, and exceed business goals. Leading the charge to celebrate our wins and savor the learnings, regardless of the outcome.

What you'll bring

  • Proven success in customer lifecycle marketing with a strong consumer focus

  • Fintech highly desired

  • Proven capability in marketing strategy conception, development and execution.

  • Proven track record driving business growth through growth hacking and acquisition

  • Proven ability to hire and grow world-class marketing professionals

  • High energy level, with a bias for action and accountability.

  • High degree of self-starting initiative and organization.

  • Proven ability to engage, energize and enable large, cross-functional teams.

  • Proven ability to use customer-centric, data-driven insights to drive decisions that lead to superior customer experience.

  • Strong skills in communication (written, verbal, and visual), influence and collaboration

How you will lead

Marketing Leadership

  • As a business leader,

  • Collaborate effectively with other functions in the organization - Design, Product Management, Product Development, Customer Success and Sales - to contribute to and leverage marketing strategies, go-to-market programs, and campaigns

  • Drive experimentation and foster innovation

  • Be the accountable marketing leader responsible for planning, developing, implementing and monitoring the overall business marketing strategy inclusive of market research, pricing, product marketing, marketing communications, advertising and public relations.

  • Understand and balance customer, business and shareholders needs and cross-functional partnership, collaboration and decision making.

  • As a people leader,

  • Foster a growth mindset environment as you manage and mentor your team of 3 marketers to grow their careers and increase go-to-market and customer-back thinking and rigor in addition to leading a larger cross-functional team

  • Inspire employees through clearly communicating alignment of the marketing team with the business and marketing strategy to deliver massive business growth

  • Contribute to the creative culture of the marketing team through fostering a highly collaborative/creative environment through facilitative leadership, mentoring/coaching marketers through a balance of inquiry and advocacy, and providing feedback on creative briefs, presentations, and more to help the team grow.

  • Be a driver for hiring best in class awesome talent and continually setting the foundation for a collaborative and passionate team!

  • As a marketing leader,

  • Lead Marketing Team to envision strong marketing strategies and innovation that create a step change in Consumer Group’s Mint growth and realize our significant market opportunity.

  • Develop powerful go-to-market programs and campaigns supported by proactive management, clear accountability and on-going measurement against goals.

  • Collaborate with and manage world class creative and media agency partners to deliver breakthrough advertising campaigns with proven efficiency and effectiveness.

  • Work closely with other global Intuit teams, ensuring world class marketing end to end, across all marketing competencies.

  • Represent Intuit’s marketing culture and customer driven methods inside and outside of Intuit.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.