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Aerotek Email Marketing Specialist in San Francisco, California

Description:

Contribute to the development of an email strategy of acquisition and retention email campaigns from start to finish including:

  • Support creative development of email templates and landing pages with internal copywriters, designers, etc.

  • Build program test plans. Perform and analyze A/B split testing for template formats, subject lines, and landing pages.

  • Ensure the timely, accurate deployment of email marketing campaigns.

  • Ensure mobile-friendly, responsive email templates.

  • Be able to think big picture yet execute well.

  • Minimize unsubscribes.

  • Analyze campaign performance and implement improvements.

  • Monitor campaign performance and present results to clients in monthly and ad-hoc reporting

  • Monitor, report and analyze performance to improve conversion stats, increase ROI, prevent contact fatigue, and optimize the content

  • Demonstrated understanding of email marketing best practices

  • Fluency in HTML to author and debug outbound emails ahead of each send

  • Familiarity with analytical and database tools.

  • An ability to work under tight deadlines.

  • Some experience with marketing automation systems or email service platforms such as Marketo, Marketing Cloud, and/or Pardot.

Additional Skills & Qualifications:

Fluent in HTML

Marketing automation systems like marketo, pardot, salesforce marketing cloud

Email deployment specialist with end to end email marketing

HTML and CSS, AB Testing

Ability to analyze campaign performance and implementation

About Aerotek:

We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. As a Best of Staffing® Client and Talent leader, Aerotek's people-focused approach yields competitive advantage for our clients and rewarding careers for our contract employees. Since 1983, Aerotek has grown to become a leader in recruiting and staffing services. With more than 250 non-franchised offices, Aerotek's 8,000 internal employees serve more than 300,000 contract employees and 18,000 clients every year. Aerotek is an Allegis Group company, the global leader in talent solutions. Learn more at Aerotek.com.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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