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Autodesk Nurture Marketing Manager, Global in San Francisco, California

Job Requisition ID #

21WD45290

Position Overview

The Autodesk Education Experiences (AEX) Marketing team is seeking a talented, dynamic and self-directed Nurture Marketing Manager who is responsible for developing nurture campaigns of key products and solution offerings to drive customer retention. This is a global role targeting secondary and post-secondary Students and Educators, as well as Commercial audiences.

The ideal candidate will be passionate about education/learning, global marketing and creating a customer-centric experience. Candidate should have a solid understanding of B2B and B2C retention marketing best practices. This person must work at both the strategic and executional level: developing retention strategies while executing best-in-class marketing campaigns, analyzing results and problem solving in a fast-paced environment.

Responsibilities

  • Develop and execute strategic marketing plans to retain customers effectively and efficiently, including onboarding and driving active use

  • Be the key global marketer to ensure nurture/retention excellence, working directly with marketing teams in Americas, EMEA and APAC to drive a consistent customer experience

  • Partner with multiple teams including demand generation, field engagement and marketing operations to collaborate together

  • Analyze performance of marketing efforts and make recommendations for future programs

  • Manage a direct report

  • Identify and implement comprehensive testing methodology for ongoing learning and program optimization

  • Work closely with agencies, marketing teams, brand, product teams, cross-functional teams, and legal/compliance to deliver campaigns on time and within budget

  • Collaborate and support the wider AEX team as needed

Minimum Qualifications

  • 10+ yrs in a Marketing position with a solid background in both B2B and B2C marketing

  • Demonstrated experience managing a team

  • Excellent communication skills and ability to work effectively across functional teams

  • Experience executing marketing programs that align with the customer journey, focusing primarily on email marketing but also familiar with other channels such as in-product messaging (IPM)

  • Solid track record as a self-starter with a strong hands on experience in marketing (strategic planning through execution)

  • Strong attention to detail, ability to prioritize and work effectively in a fast-paced changing environment

  • Interest in 3D design, electronics, technology, maker and education fields

Preferred Qualifications

  • Global marketing experience with ability to scale

  • Understanding of Software-as-a-Service

  • Knowledge of database marketing, email platforms (e.g., Marketo), MS Office, and marketing analytics (e.g., Adobe Analytics)

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers (Careers%20%3Ccareers@autodesk.com%3E) .

With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.

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