The Gap, Inc. Vice President, Creative Marketing in San Francisco, California
About Old Navy
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
About the role
The Vice President, Creative Marketing serves as leader of Old Navy’s brand voice and creative expression. This leader will create and foster the aesthetic vision and voice for the brand with a deep understanding of the brand DNA and strategic vision. The role oversees the entire internal creative department and will be a dynamic creative leader who can lead a broad and diverse group of creative talent. They will foster a community of ideas and inspiration with an eye towards developing creative talent to enable growth within the team and for the brand. They will partner with cross-functional partners to develop big ideas, product stories and innovative marketing programs, to engage customers and capture Old Navy’s brand buzz. They own the creative expression across all vehicles/channels with a strong digital first orientation and understanding of how to develop meaningful creative content and commercial success.
What you'll do
Own and evolve the Old Navy brand vision and voice to consistently push the brand forward, always balancing the need to stay true to the brand’s DNA while able to continuously refresh the brand over time
Strong ability to continually elevate and differentiate the Old Navy brand, with an appreciation and understanding of the Old Navy customer and how to balance the commercial needs of the business
Lead and develop a growing world-class creative team—continually inspiring and pushing for creative innovation
Strategically push the creative integrity of all campaigns and deliverables to cement while meeting the business objectives with a modern, fresh creative approach
Drive brand campaign and seasonal campaign development, integration, and creative excellence across every customer touch point — site, email, digital media, social media, video, in-store marketing, packaging, promotions, Brand Engagement/PR, advertising (in partnership with advertising agencies)
Lead the department, campaign development and customer experience with a digitally first, omni channel mindset — an appreciation and passion for the evolving omni channel customer journey and impact on digital channel needs
Act as a key leader and collaborator on the Marketing Leadership team to balance the needs of driving of mass retail business that requires a large volume of creative concepts/assets, a fast-moving environment with multiple priorities
Build strong partnerships with design, merchandising, UX, and visual merchandising to help bring brand and product stories to life in an integrated way
Create clear priorities for the team, work to create streamlined processes and focus for the the team to continually improve the operations of the department
Lead the creative team at the brand owned photo studio with a vision for elevating product photography and integrating it across multiple consumer touch points
Partner with production team to manage creative development within established budgets and guidelines
Who you are
15+ years’ experience in brand creative direction — both agency and in house experience a plus
Compelling portfolio of distinctive work that elevates a brand’s creative experience
A creative visionary — people are inspired by and excited to work with you
Inspirational leader with the ability to develop and coach highly talented, senior-level creative team members
Passion for bringing the democracy of style to life — balancing an elevated aesthetic while being commercially minded to drive a mass retail business
Deep knowledge and experience leading and working in a “digital first” marketing department
Decisive leader for the creative department and partner cross functional teams with the ability to galvanize these parties toward a cohesive, actionable plan
Ability to influence and be assertive across the organization particularly at the executive level
Proven strength managing large creative organizations that work in a fast moving environment with large volume deliverables
Exceptional presentation skills to visually and verbally communicate all ideas in the most impactful, clear and visually engaging way
Benefits at Old Navy
Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more at https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits of the benefits we offer.
*For eligible employees