Aeris Communications Director of Product Marketing, Connected Vehicles in San Jose, California
The "Internet of Things" (IoT) market is expected to grow to trillions of dollars over the next 10 years as 50 billion devices are brought online. Aeris is at the forefront of this industry, building the networks and software to help companies win in a connected world. Headquartered in Silicon Valley, with offices in Chicago, London, Delhi, and Tokyo, we rank among the top ten IoT connectivity providers globally. We also provide an end-to-end connected vehicle software suite that is helping some of the world?s largest vehicle manufacturers compete for customers as the transportation industry rapidly evolves.
Aeris has built a strong reputation rooted in our deep IoT expertise and practical know-how. We?ve spent the last decade plus helping some of the world?s largest companies navigate complex, critical technology decisions as they transform ?unconnected products? (such as cars) into digital services that engage end-users, inform critical business decisions, and generate subscription revenue (such as car sharing services).
At this stage in our growth, we are seeking an experienced, dynamic product marketing leader to accelerate the expansion of our automotive business unit into new vertical markets. In this role, you?ll develop and execute against short- and long-term go-to-market plans to accelerate revenue growth. Working closely with sales, you?ll develop and author compelling messaging, positioning and full-funnel sales and marketing enablement materials, including pitch decks, blogs, whitepapers, videos and product slicks. Working with marketing, you?ll inform channel development and help to shape, evaluate, and optimize marketing programs, channels, and conversion funnels, including playing a big role in revamping our website. You will also meet and interact with customers and channel partners face-to-face, provide timely buyer insights, and help to strategically inform the product roadmap.
The successful candidate must have a passion for storytelling and content-creation to fuel the acquisition, engagement and retention of customers, and have great project management and collaborative skills. You?ll measure your performance against the success of growth-marketing strategies, as well as your ability to work effectively with others?from product management, engineering, sales, sales engineering, and marketing?to achieve measurable results.
Customer Research: Develop an encyclopedic knowledge of end customers and the operational nature of their businesses to build a deep, fact-based, and data-driven understanding of how both Aeris? technology and each partner?s offerings uniquely positions those end customers to win. Translate that knowledge into clear insights and digestible materials to inform partner selection, partner engagement, product development, outbound marketing, and sales enablement. This job will require you to get on the phone and out of the building to talk to prospective and current customers face-to-face.
Joint Go-to-Market Strategy Development : Help to identify, investigate, and validate potential GTM partnerships and work with product, business development, sales and marketing to develop and execute partner marketing strategies.
Sales, Marketing & Channel Enablement: Produce crisp, clear, scalable and compelling materials for business development and partner sales teams ? to support full funnel marketing and sales activity. These will include buyer personas, customer stories, website updates, videos, pitch decks, partner training materials, and more.
Presentations : Be a product spokesperson, both internally and externally. Explain Aeris vision, demo our offerings at events, and showcase the best of Aeris to our stakeholders and customers.
The ideal candidate will be an:
Experienced B2B SaaS (or PaaS) product marketer with 5-8 years of directly relevant experience and a strong understanding of enterprise technology sales cycles . Prior experience in IoT, mobility, cloud, analytics or a related field is desired.
Resourceful, startup-savvy operator who is excited to bring products to market. The successful candidate must know how to start from scratch and iterate continuously in a complex environment without a set playbook. Startup experience is a must.
World-class writer and storyteller capable of diving deep into products details and customer needs -- and crafting killer messaging at both 10,000 feet and the feature level.
Visual thinker with an eye for compelling graphics that accelerate and anchor customer understanding, and generally for world-class visual design.
Strong cross-functional project manager capable of engaging a wide variety of functions externally and internally ? product, marketing, sales, business development, and customer success ? to achieve alignment and drive results. Track record managing partner marketing programs with deep knowledge of operational details, project management process, and a willingness to get hands dirty.
Bonus points for:
Prior experience in IoT, mobility, cloud, or analytics
Management experience. This role will be an IC to start with expectations to build out a team in the near future.
Graphic design execution chops
Aeris walks the walk on diversity. We are a brilliant mix of varying ethnicities, backgrounds, religions, cultures, sexual orientations, gender identities, ages and professional/personal/military experiences ? and that?s by design. Different perspectives are essential to our culture, innovative process and competitive edge. Aeris is proud to be an equal opportunity employer.